Why you should add videos to your Google Business Profile.
Adding videos to your Google Business Profile offers several significant benefits for your business: Increased Engagement and Visibility: Capture Attention: Videos are highly engaging and dynamic, making your listing stand out in search results and encouraging users to spend more time on your profile. "Stop the Scroll": Autoplaying videos (on some Google interfaces) can immediately catch a user's eye, distinguishing your business from competitors with static photos. Rich Media Preference: Google's algorithm favors profiles with rich media, and increased user interaction (like watching a video) signals to Google that your profile is valuable, which can boost your prominence in local search results. Building Trust and Authenticity: Show the Real Business: Videos offer a behind-the-scenes look at your operations, staff, products, and physical location, which builds transparency and credibility. Human Element: They allow you to showcase your business's personalit...