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Showing posts from September, 2025

How much can Google Maps 360 Photography help a business with its Google Presence?

How much can Google Maps 360 Photography help a business with its Google Presence? Adding Google Maps 360 photography or a virtual tour to your Google Business Profile can significantly enhance your online presence and provide a competitive edge. It's more than just a cool visual; it's a powerful marketing tool that impacts local search rankings, customer engagement, and trust. Here's a breakdown of how Google Maps 360 Photography can help your business: Improved Local Search Rankings: Local Search Engine Optimisation: Google Rewards Rich Content: Google's search algorithm favors businesses with complete, high-quality, and engaging profiles. Google Maps 360 photography adds a substantial amount of valuable, interactive content, signaling to Google that your business is legitimate, transparent, and provides a great user experience. This can lead to a higher ranking in the local "map pack" and local search results. Increased Engagement: Interactive content kee...

Top Tips For Your Google Listing

This is a recent advice post shared to my local business Facebook group, I have also decided to share it here as it may help you shape your Google Business Listing.  The biggest secret to success with your Google listing is consistency and to engage and Interact with your customers.  Optimizing and maintaining a Google Business Profile (GBP) is crucial for a business's local online presence. Here is a breakdown of the best advice for running your profile, focusing on key areas that impact visibility, customer engagement, and credibility. Complete and Accurate Information: This is the foundation of a strong profile. Ensure all information is filled out completely and consistently across all your online platforms (website, social media, other directories). Accurate NAP:  Your Name, Address, and Phone number (NAP) should be identical to the information on your website and other online directories. Inconsistencies, even minor ones like "St" vs. "Street," can negativ...