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Showing posts from March, 2024

The Importance Of Photos On Your Google Maps Listing For Your Business

Photos on your Google Maps listing are crucial for your business's online presence. Here's why: Increased Visibility and Clicks:  Listings with photos receive significantly more clicks and requests for directions compared to those without. Builds Trust and Credibility:  High-quality photos make your business appear more legitimate and trustworthy to potential customers. They act as a visual verification of your existence. Improved Local SEO:  Google prioritizes listings that are actively managed and include fresh content. Regularly adding new photos can boost your ranking in local search results. Showcase Your Business:  Photos are a powerful tool to tell your story and highlight what makes your business unique. You can showcase your products, services, ambiance, staff, and happy customers. User Engagement:  Google's recent update emphasizes photos in search results, making them the first thing users see. Compelling photos will grab attention and encourage users...

How Google Maps 360 Photography Can Help Your Business Listing

Google Maps 360 photography offers several benefits for businesses, making them stand out and attracting more customers. Here's how: Increased Online Visibility: Stand Out from Competitors:  Many businesses lack high-quality visuals on their Google Maps listings. A 360 photo makes your business listing visually compelling, grabbing attention and encouraging clicks. Showcase Your Ambience:  High-quality 360 photos allow potential customers to virtually enter your business and experience its atmosphere. This can be particularly helpful for businesses like shops, restaurants, cafes, hotels, museums or showrooms where ambience and detail plays a big role. Improved Customer Experience: Virtual Visits Before Physical Visits:  Customers can explore your business layout, amenities, and offerings from anywhere, at any time. This can be especially useful for indecisive customers or those planning a trip. Boost Trust and Credibility:   360 photos provide a sense of transpa...

Best Practices for using Google Business Profile

Here are some key best practices for using Google Business Profile to get the most out of it: Accurate Information: Ensure your Name, Address, Phone number and business hours are accurate and consistent with your website and other online listings. Google uses this information to determine your legitimacy and local search ranking. Compelling Description:  Fill out the business description field with keywords potential customers might use to find you. Highlight what makes your business unique and what you offer. Keep it concise (ideally under 750 characters) and prioritize the most important information in the first 250 characters. Regular Posts and Photos:  Many people use google to see if a business is still active and to plan their visit to your business, people are less likely to use your services or shop with you if your photo content is not up to date so don't let your profile become stagnant. Regularly share updates, new products or services, and high-quality photos to ke...