Posts

How much can Google Maps 360 Photography help a business with its Google Presence?

How much can Google Maps 360 Photography help a business with its Google Presence? Adding Google Maps 360 photography or a virtual tour to your Google Business Profile can significantly enhance your online presence and provide a competitive edge. It's more than just a cool visual; it's a powerful marketing tool that impacts local search rankings, customer engagement, and trust. Here's a breakdown of how Google Maps 360 Photography can help your business: Improved Local Search Rankings: Local Search Engine Optimisation: Google Rewards Rich Content: Google's search algorithm favors businesses with complete, high-quality, and engaging profiles. Google Maps 360 photography adds a substantial amount of valuable, interactive content, signaling to Google that your business is legitimate, transparent, and provides a great user experience. This can lead to a higher ranking in the local "map pack" and local search results. Increased Engagement: Interactive content kee...

Top Tips For Your Google Listing

This is a recent advice post shared to my local business Facebook group, I have also decided to share it here as it may help you shape your Google Business Listing.  The biggest secret to success with your Google listing is consistency and to engage and Interact with your customers.  Optimizing and maintaining a Google Business Profile (GBP) is crucial for a business's local online presence. Here is a breakdown of the best advice for running your profile, focusing on key areas that impact visibility, customer engagement, and credibility. Complete and Accurate Information: This is the foundation of a strong profile. Ensure all information is filled out completely and consistently across all your online platforms (website, social media, other directories). Accurate NAP:  Your Name, Address, and Phone number (NAP) should be identical to the information on your website and other online directories. Inconsistencies, even minor ones like "St" vs. "Street," can negativ...

How Can Google Maps 360 Photography Impact Business Growth?

  Google Maps 360 photography, often known as Google Street View for businesses or virtual tours, can significantly impact business growth in several key ways: Increased Online Visibility and SEO: Higher Search Rankings: Businesses with 360-degree photography often ranks higher in local search results on Google Maps and Google Search. Google favors rich, engaging content, and 360 Photography can signal that a business is providing valuable information to potential customers. Enhanced Google Business Profile: A complete Google Business Profile with high-quality photos and a 360 photography makes your listing stand out, attracting more clicks and views than listings with only static images. More Engagement: 360 photography encourage users to spend more time interacting with your business listing online, which Google interprets as a sign of relevance and value, further boosting your visibility. Attracting More Customers and Driving Foot Traffic: Pre-Visit Experience: Potential cus...

Benefits of 360 Photography for Businesses to Support People with Anxiety and Autism

360 photography offers several benefits for businesses aiming to support individuals with anxiety and autism by creating more predictable, accessible, and comfortable experiences. Here's a breakdown of the key advantages: For Reducing Anxiety: Familiarization and Predictability: 360 photography allows individuals to explore a space (e.g., a store, waiting room, event venue) online before visiting in person. This pre-exposure can significantly reduce anxiety stemming from the unknown. People can familiarize themselves with the layout, potential sensory stimuli, and the general environment at their own pace and in a safe, controlled setting. Control and Empowerment: Unlike static images or videos, 360 photography gives the viewer control over their perspective. They can choose where to look and for how long, fostering a sense of agency and reducing feelings of being overwhelmed. This control can be particularly beneficial for individuals with anxiety who may feel trapped or uneasy in...

The Benefits Of Embedding Google Maps 360 Photos On To Your Website

Image
There are several benefits to embedding Google Maps 360 photos on your website: Enhanced user experience:   It provides a more immersive and interactive experience for visitors, allowing them to virtually explore your location. This can be especially beneficial for businesses like hotels, restaurants, or venues where ambiance and layout are important. Increased engagement:   Studies show that visitors spend more time on websites with interactive elements like 360 photos. This can lead to a better understanding of your offerings and increased engagement with your website. Improved credibility and trust:   360 photos offer a realistic and authentic view of your location, which can help build trust and credibility with potential customers. Boosted SEO:   Having a Google Maps 360 Photo can improve your local SEO ranking. Google prioritizes businesses that offer a more complete online presence, and 360 photos can contribute to that. More leads and sale...

Tiny Planet Photos & Your Business

Image
What is a Tiny Planet Photo?  A tiny planet photo is a creative photographic technique that transforms a scene into a miniature planet. It's achieved by manipulating a panoramic image, to curve the horizon upwards and squish the image inwards, creating a circular planet-like view. Tiny planet photos can potentially help a business in a few ways: Increased Engagement: Tiny planet photos are visually arresting and can grab attention on social media or marketing materials. Tiny planets can be fun and interesting breaking the cycle of people just scrolling on social media and this can lead to increased engagement, such as likes, shares, and comments. Unique Perspective: Tiny planets offer a unique perspective on a location or products, which can help a business stand out from the competition. Showcase Your Location:  Tiny planet photos can be a great way to showcase your business and your location in a creative way. It can make your business stand out and highlight unique features...